I was hired to do all the typography treatments and illustrations for a state wide broadcasted television spot for the Stepping Up Campaign from The Association of California Water Agency. The agency believed in using a style of illustrations aimed at a younger audience since they were targeting millennials and college students to make commitments to changing their water usage habits. The brief was "Stepping Up: People want to be a part of a social movement and share what they are proud of. Simple statements lead to large changes and with clever visuals we will inspire action." This was extremely gratifying collaborating with a talented animator/editor and seeing your work via Hulu, etc.