Had the opportunity to concept and develop a new look for the Backstreet Boys. They wanted assets that were a bit more edgy and playful, while complete neglecting their current album branding. I executed all the hand lettering and illisutration, almost editorial, and added the limited red, white, and black color palette for a bit of grit. The picture featured is their current VIP lounge area for their fans, a high “instagramable moment” for their fans and VIPs.