I partnered with the Honey Agency to produce this PSA for the California Department of Public Health. This was a different kind of project for me, because I was able to use traditional frame-by-frame animation mixed with typical 2D after effects based animation. Our task was to spread awareness on the hazards of Zika.
Honey Agency was lead on providing the script and art direction, while I developed storyboards for the idea execution and how it tied into their script. I originally recorded my wife as a scratch track to edit to, but the client ended up liking it so much that we used it in the final.
In the end, this project left me feeling inspired and confident that I could produce more PSAs while interjecting my personal style into them. It was an amazing relationship builder for the Honey Agency and I also. They appreciated me being able to deliver a relatively fast paced turnaround fun, colorful video and continue to work with me on various projects,
A local advertising agency hired me to for illustrate for Mazda Raceway Laguna Seca in Monterey, CA. The creative director believed our styles meshed very well and that I could bring a unique perspective to this challenging account. I was hired to concentrate on merch t-shirts and posters.
Had the opportunity to concept and develop a new look for the Backstreet Boys. They wanted assets that were a bit more edgy and playful, while complete neglecting their current album branding. I executed all the hand lettering and illisutration, almost editorial, and added the limited red, white, and black color palette for a bit of grit. The picture featured is their current VIP lounge area for their fans, a high “instagramable moment” for their fans and VIPs.
Select animation from Wired Magazine's Snapchat Discover channel. Half of them are illustrated/ concepted by myself while the other half are animated by myself using stock illustrations because of a rushed deadline. Wired published twice a week so for three days out of the week I was responsible for 6+ :10 sec animations. It was challenging at times to deliver this volume and run them through the Wired process, but greatly sped up my illustration/ animation process.
I was fortunate enough to be asked by art director Peter McBride at Patagonia to animate an explainer video on Patagonia's new recycle program "Worn Wear". The larger piece was cut down to two :30 socials and subtitled out.
This was part of the initial launch so it had to be visually stimulating while keeping in line with the brand guidelines and on key with the established art direction.
Through my years as a Senior Designer, I’ve had the opportunity to completely overhaul websites for various pop stars and national brands. I’ve always appreciated working closely with developers and attempting to push the art direction to elevate the brand or individual.
I was hired to do all the typography treatments and illustrations for a state wide broadcasted television spot for the Stepping Up Campaign from The Association of California Water Agency. The agency believed in using a style of illustrations aimed at a younger audience since they were targeting millennials and college students to make commitments to changing their water usage habits. The brief was "Stepping Up: People want to be a part of a social movement and share what they are proud of. Simple statements lead to large changes and with clever visuals we will inspire action." This was extremely gratifying collaborating with a talented animator/editor and seeing your work via Hulu, etc.
Had fun this year participating in 36 Days of Type. My goal was to try to brush up on my traditional animation and C4D.
When I was freelancing for Augustine Ideas, I had the opportunity to produce a brochure for Blue Diamond. I styled the carafes, shot the individual groupings of nuts, then did all the production to produce the printed piece. It was a great experience being able to control every asset of the piece and having a beautiful final piece from such reputable client.
A local digital agency contacted me to animate infographic style GIFs for a new Pandora site they were designing. This portion of the site focuses on advertising benefits and uses the GIFs to support the body copy. This had a very quick deadline but since the illustrations were already executed, it moved pretty fast.
Had the opportunity to work on some spot animations for a Flint Water Documentary produced by Patagonia. They were a dream client of mine so it was gratifying working for them. Animation sequence starts at 2:40 in the video posted below.
This was a POS sign I designed for Mission Tortilla. In store, it was accompanied by a grill.
Zignal Labs from San Francisco reached out to me to illustrate the nominees for the most competitive U.S. Senate races in the country for their blog. It was a really fast turn around, but I really enjoyed using a very loose style of illustration for such a serious topic.
The CEO of the marketing company I worked for, also writes articles for the Sacramento publication, Comstock's. He did a series for their website on the current multi-generational workforce and asked me to illustrate header graphics to accompany the pieces.