In 2024, I established and executed a new illustration style for CloudBees, a Bay Area leader in DevOps solutions for enterprises trying to navigate modern software development. The original system was very inconsistent and stock based, so they wanted the revised library to be a bit more custom and have a quirky visual language. Once I developed a few initial icon sets, it was easy to expand and mix and match iconography to build full compositions that could be used in campaigns and digital assets. Eventually after building a complete brand illustration library, I animated the iconography and led the production of animated digital ads. CloudBees took great pride in the direction and it was adapted to company swag and even made it as far as the NASDAQ Marquee for a :15 ad while developers were in New York City for a conference.