I was contracted by PepsiCo as a Senior Motion Graphics Designer for their Digital Commerce team. The role quickly evolved into a Character Designer/Animator position in support of a proof-of-concept loyalty product. My primary responsibility was developing brand characters, with the concept centered on customers scanning Pepsi products after purchase to build an avatar tied to each brand.

I led the character design exploration for multiple brands and created initial 3D models. Due to tight deadlines, we incorporated AI tools to generate detailed 3D renders from sketches, followed by AI-assisted animation resources to produce basic idle motions and subtle transitions. I then composited and animated these assets into cohesive sequences aligned with the partner agency’s creative direction, while also contributing UI animation elements.

This was my first contract incorporating AI into the production pipeline. While I was initially hesitant, the tools significantly accelerated workflows and added visual interest to what might otherwise have been fairly static shots.

In 2024, I was contracted by the AppleCare+ Digital team to animate Product Detail Page videos to be placed on partners web pages. The goal of the project was to educate consumers on the support AppleCare+ provides while keeping the content fun and engaging. The AppleCare+ brand was undeveloped, so I worked closely with a contracted Art Director and the team’s Creative Director to develop a visual language that fit within the Apple brand system but could also be pulled apart to stand on its own. We worked with the inhouse writers to develop a modular script that could floated out to the lines of business (iPhone, iMac, AirPods, Apple Watch, & Beats) but also be customized to different regions of the world where different services are offered. I was primarily focused on the more heavy animated moments of 3D and 2D, but definitely used my production skills while passing the files off to our motion partners for localization.

I’ve included some BTS development of the Memoji 2D to 3D scenes I developed, originally we had them shatter but was revised to just falling upon request from the upper brand management.

Once we finished each :45 video for each product line. We handed our work off to the motion localization team and the video were converted to over 30 languages. We then were tasked with floating our work out to looping in-store display graphics.

The contracted Art Director and I were then tasked with developing short digestible social content that would serve as tutorials for AppleCare+ and possibly placed in brand awareness social campaigns. With the contracted Art Director’s witty stroytelling and my animation, we were able to carry over our developed brand language with the talking Memoji, chiclet emoji’s and dotted red circles. The AppleCare+ brand management loved our direction and is currently in review to be full developed.

SAFE Credit Union and UnCommon Agency approached me to illustrate and animate a new campaign that would target an under represented demographic of their customer base. I proposed loose and light hearted illustrations that were approachable and stayed within their pop color pallet. I animated both :15s and worked closely with a sound designer for the final renders. The campaign has been floated out to Transit and OOH signage.

In 2024, I established and executed a new illustration style for CloudBees, a Bay Area leader in DevOps solutions for enterprises trying to navigate modern software development. The original system was very inconsistent and stock based, so they wanted the revised library to be a bit more custom and have a quirky visual language. Once I developed a few initial icon sets, it was easy to expand and mix and match iconography to build full compositions that could be used in campaigns and digital assets. Eventually after building a complete brand illustration library, I animated the iconography and led the production of animated digital ads. CloudBees took great pride in the direction and it was adapted to company swag and even made it as far as the NASDAQ Marquee for a :15 ad while developers were in New York City for a conference.

I was approached by Vuori’s internal team to create a set of social posts for their New Year’s Day campaign. The deliverables were a :15 and :30 designed to 3 pixel aspect ratios.

Vuori was surprisingly new to animated content, but was amazing client.

Here is a small sample of 3D work I have designed and animated for 2025. Blender has been my tool of choice this year and I’ve been really excited to push my character design and illustration further.

For the majority of 2022, I was a contract Motion Designer for the Dev Platform Marketing team. They had planned the CHIRP Develop conference to happen in November and I was brought on to handle all the animated assets for the promotion of the event, the animated assets for the live stream; as well as the post event video archive. I animated, concepted, and art directed all the work shown. The event ended up being canceled two weeks before the date in November but I’m quite proud of all we achieved. I also worked on social campaigns for the Dev Platform as well as content for their video franchises.

In early 2022 I collaborated with GoPro to create a 30 second social ad for the release of their Enduro Battery. When I received the job, the edit was already nailed down and I added the type animations over it, as well as the logo animation at the end.

Teamed up with the nice folks at Mercenary Creative Group to animate a :30 TV commercial for their Cash in the Can campaign for the California Air Resources Board. They were redesigning the brand mascot and wanted to give him more life. I wanted the dance sequence to have a really fun and uplifting vibe so I took the time to animate the main character, Artie, frame by frame. I was also tasked with doing all the green screen comping and delivery of the final piece with balanced audio, etc.